Online Privacy Policy
EMA will accept personal information provided by you on this site, particularly in relation to online Event or course registration, online registration for Events and from inquiries. EMA may from time to time collect additional information about you on this web site. Such information will only be used for the purpose of providing or enhancing EMA's products and services to you. We will not supply your information to any third party without your prior agreement.
The EMA reserves the right to contact you regarding your attendance at our events for purposes including post-event surveys, information updates, speaker materials, attendance appreciation, potential membership opportunities and related sponsor or marketing material.
As required by the Privacy Act 1993, we follow strict security procedures in the storage and disclosure of information which you have given us to prevent unauthorised access. Our security procedures mean we may occasionally request proof of identity before we can disclose sensitive information to you.
Do we use cookies?
Yes - Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the sites or service providers systems to recognise your browser and capture and remember certain information.
We have implemented and use display advertising.
Third party vendors, including Google, show our ads on sites on the internet using Remarketing with Google Analytics.
Third party vendors, including Google & DoubleClick, use cookies to serve ads based on your prior visits to this website.
We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimise, and serve ads based on someone's past visits to our website.
You have the option to opt out of Google's use of cookies by visiting the Google advertising opt-out page. ([https://www.google.com/privacy_ads.htm](https://www.google.com/privacy_ads.htm))
Alternatively, you can opt out of Google Analytics for Display Advertising - opt out of cookies by visiting the Network Advertising Initiative opt out page. ([https://www.networkadvertising.org/managing/opt_out.asp](https://www.networkadvertising.org/managing/opt_out.asp))
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
Device information
Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimise our Site.
Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels
Disclosure for a business purpose: shared with our processors
Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site
Order information
Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of collection: collected from you.
Disclosure for a business purpose: shared with our processors Stripe, Arlo, Trybz or Docebo
Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number.)
Customer support information
Purpose of collection: to provide products, services or support to you.
Source of collection: collected from you.
Disclosure for a business purpose:
Personal Information collected: name, email address, phone number, organisation, region, payroll information
Purpose of collection: to provide customer support.
Source of collection: collected from you
Disclosure for a business purpose: shared with our internal team or partners
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
We use:
Arlo to power our event registrations store. You can read more about how Arlo uses your Personal Information here: [https://www.arlo.co/legal/privacy-policy](https://www.arlo.co/legal/privacy-policy)
Trybz to power our resources downloads and purchases.
We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: [https://www.google.com/intl/en/policies/privacy/](https://www.google.com/intl/en/policies/privacy/). You can also opt-out of Google Analytics here: [https://tools.google.com/dlpage/gaoptout](https://tools.google.com/dlpage/gaoptout).
We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at [https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work](https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work).
You can opt out of targeted advertising by:
FACEBOOK - [https://www.facebook.com/settings/?tab=ads](https://www.facebook.com/settings/?tab=ads)
GOOGLE - [https://www.google.com/settings/ads/anonymous](https://www.google.com/settings/ads/anonymous)
BING - [https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads](https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads)]
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: [https://optout.aboutads.info/](https://optout.aboutads.info/).
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
Lawful basis
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
Your consent;
The performance of the contract between you and the Site;
Compliance with our legal obligations;
To protect your vital interests;
To perform a task carried out in the public interest;
For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
Automatic decision-making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Stripe uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
