Taking Your Brand to the World Stage - Lunchtime Webinar with Pete Torrington
Taking your business into international markets presents exciting growth opportunities, but success requires more than simply having a great product. Join Peter Torrington, Founder of Ask Pete Advisory, as he shares practical insights and lessons from over 30 years of commercial leadership across New Zealand, Australia, Asia and Europe.
Description
Drawing on experience building brands, leading businesses and helping New Zealand companies expand internationally, Peter will explore:
- What to consider before entering a new international market
- Understanding your target customer, market and competitive landscape
- Choosing the right distribution and route-to-market partners
- Getting your pricing, positioning and commercial model right
- Common pitfalls and practical lessons to improve your chances of success
This interactive session is designed for business owners, leaders and exporters looking to explore new markets or accelerate their international growth.
About the Presenter
Peter Torrington is the Founder of Ask Pete Advisory, supporting businesses with growth strategy, commercial performance and international market development.
Peter brings over 30 years of senior commercial leadership experience, including 20 years with Colgate-Palmolive and leadership roles across New Zealand, Australia, Asia and Europe. He now works with a range of New Zealand businesses to help them unlock growth opportunities, strengthen their commercial strategies and successfully navigate new markets.