Master the Sale: CORE Skills for Real Results

Are your sales conversations stuck on features and price? With this course you’ll uncover customer needs, communicate value clearly, and close deals. Using practical frameworks and real-world examples, you’ll find a repeatable approach that delivers stronger results.

Description

CORE Value Selling

Shift the conversation from price to value—and close with confidence.

CORE Value Selling is a practical, one-day workshop designed to help sales professionals uncover customer needs, communicate value clearly, and close deals with confidence. Built from best practices observed in over 4,000 real-world sales meetings across 35 industries, this programme delivers a repeatable framework that works.

 

You’ll learn how to:

  • Prepare effectively for customer meetings
  • Ask high-impact questions that uncover real needs
  • Identify hidden pain points and priorities
  • Handle objections and buyer resistance
  • Craft compelling value propositions for multiple stakeholders
  • Lead customer conversations that result in win-win outcomes

 

Who should attend:

Sales professionals, business development managers, technical specialists, and team leaders looking to improve sales capability and coaching.

 

Duration: 1 day

Level: Foundation

Delivery: Face to face (in class)

 

Course Costs:

Member (Standard) $940 + GST

Non-member (Standard) $1,340 + GST