EMA Manufacturing Webinar: Unlocking Growth with Manufacturing Sales 4.0

Manufacturing Sales 4.0: Embracing Technology for Smarter Growth in Kiwi Manufacturing

Manufacturing sales come with unique challenges. Traditional sales funnels often don’t align well with how manufacturers connect with buyers, especially as digital channels become the go-to resource for researching and selecting providers.

How can a 'Manufacturing Sales 4.0' approach help businesses adapt to this changing landscape?

Concentrate collaborates with manufacturers across New Zealand and Australia, offering valuable insights and case studies to help businesses strengthen:

• The breadth and effectiveness of how they generate leads
• The efficiency of their sales process
• Upselling and cross-selling to existing customers
• Leveraging their systems (ERP, finance, inventory, etc.) to support revenue growth

Gain practical ideas for business expansion, backed by real-world experience from companies such as Rakon, Goodman Fielder, ANZCO Foods, and Tait Communications.

About Concentrate 

Formed in 2004, Concentrate is a revenue growth agency that helps manufacturing companies find new ways to grow. We help manufacturers use the HubSpot CRM platform to attract, convert and delight more customers.

We built our expertise in the tech sector, so we understand the challenges of using tech to drive growth.
Making progress on using tech to drive growth can be a challenge given limited resource and expertise. Concentrate has the people, processes and pragmatism to help you achieve momentum quickly.

Owen Scott, Managing Director

Extensive experience in the New Zealand technology industry, in technical, sales and marketing roles. Focussed on helping businesses successfully develop, use or commercialise technology-based products and services. This includes periods working in the United Kingdom and the USA.

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