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Standing out in a crowded recruitment market

When you are looking to recruit the best talent, how do you standout in a competitive market? After all, everyone is looking for the best so why should the best come to you?


When you are looking to recruit the best talent, how do you standout in a competitive market? After all, everyone is looking for the best so why should the best come to you?

Attracting and retaining top talent is about more than just offering a competitive salary. Company culture, purpose, reputation, opportunities for growth, flexibility and job security are all becoming increasingly important for candidates.

That is why developing your Employee Value Proposition (EVP) is so important. A good EVP should resonate deeply with your current and future employees and set you apart from your competitors.

It should provide an authentic, clear, compelling story encapsulating what employees can expect when they join the organisation, highlighting your strengths and values. But what does good look like?

And once you have attracted the top talent, how do you seal the deal with a seamless recruitment process that takes the stress away from all involved and creates a positive first impression.

In this Webinar we’ll explain the importance of making a statement your EVP, how to use storytelling to reach and attract the highest-quality candidates, and then follow it up with a seamless recruitment process that dots the i's and crosses the t’s.

This Webinar outlines:
- What you need to know about creating an EVP that helps you stand out in a crowd.
- Some real-world examples of businesses that have mastered their EVP and the impact this has had on their recruiting processes.
- How to reach and attract the best talent when recruiting for your next role.
- How to avoid common mistakes in the recruitment process


Ben Tinker, Head of Partnerships, HainesAttract

Ben is a creative brand, communication, and engagement specialist, with multi-disciplined expertise built up over 20 years of working with global organisations. He has worked in senior client service positions at a full-service ad agency, as well as comms and brand leadership roles in outsourcing, partnering with CXOs and operational leaders. Over and above technical capability in communications, advertising, brand and messaging, Ben is known for an engaging leadership and coaching style, effective business partnering, and asking the questions that unlock solutions to business problems.  

Janna Grant, General Manager, HainesAttract

Janna is a driven and passionate people and client leader who has spent most of her career in the RPO (Recruitment Process Outsourcing) industry with the last 12 years being spent at Korn Ferry. She has worked across multiple geographies in NZ, Australia, UK and China and with clients from various industries and sizes. Leading diverse teams is something she loves doing and has had the pleasure of doing for the past 10 years.  

Cathy Hendry, Managing Director, Strategic Pay

Cathy Hendry is the Managing Director of the proudly New Zealand-owned and operated Strategic Pay and a seasoned remuneration professional with over 17 years’ experience in the industry. As a dedicated advocate for pay equity, Cathy’s commitment to this cause has seen her actively engage with organisations such as MindTheGap and promoting research and analysis on pay gaps within New Zealand, contributing significantly to the ongoing discourse on achieving pay equity and promoting fairness and equality within remuneration practices. 

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